Isobar Malaysia has created a marketing campaign GoPayz, a digital monetary providers platform from telecom agency U Cell. The video represents the assorted providers on provide on GoPayz in a visually wealthy animated video stuffed with psychedelic imagery. The movie prominently options the corporate’s mascot Bawang Boy.
The inventive execution was to make GoPayz extra enticing to the 15 to 24 12 months previous inhabitants. This phase accounts for 64% of the underbanked – individuals who have historically been underserved by monetary establishments in areas like insurance coverage, funding, remittance and cost.
A notice from Isobar stated: “With round eight% of Malaysians nonetheless unbanked, 51% of whom are from North and East Malaysia, the GoPayz cellular app, will make digital fintech providers much more accessible.”
Aside from the video, GoPayz is launching a promotion that provides shoppers presents resembling free film tickets and money backs for topping up or participating with the model.
Talking concerning the marketing campaign U Cell chief advertising and marketing officer Jasmine Lee stated: “The inventive strategy proposed by the company was surprising for a digital monetary service supplier and really a lot in step with the model persona of the mom model.
“We have been particularly happy seeing Bawang Boy launched with the ‘OK’ hand gesture that represents the GoPayz tagline ‘All Additionally Okay’, which was the epitome of what GoPayz represents – shoppers are in a position to do varied digital monetary providers nearly any time, wherever.”
Talking concerning the mascot of the marketing campaign U Cell head of digital providers advertising and marketing Adam Lee stated: “Bawang Boy personifies the assorted digital monetary providers that GoPayz presents. We couldn’t be extra excited to carry the GoPayz model to life with a enjoyable and vibrant character created by the company.”
Isobar Malaysia CEO Sean Wong stated: “Isobar is happy to accomplice with U Cell on this revolutionary fintech initiative with the creation of promoting communications that took into consideration the findings of a Demand Facet Survey performed by Financial institution Negara Malaysia in 2018.
“Using 3D animation, for instance, is designed to enchantment to the underbanked group. We imagine that GoPayz will assist to additional drive the nationwide objective of making certain particularly these residing in rural areas, have entry to inexpensive monetary providers via their cellular gadget.
“That is completely in step with the nation’s goal of building a accountable and inclusive monetary ecosystem for the folks.”
Isobar government inventive director Liew Sanyen stated: “It’s thrilling to work with U Cell, a shopper that shared our imaginative and prescient of making unconventional communications for the class.
“This shut collaboration has enabled us to craft an exquisite piece of animation with distinctive characters that tells the model and product story otherwise.”