PUTRAJAYA: The ladies, household and neighborhood growth ministry has launched a video marketing campaign on YouTube to create consciousness on sexual harassment amongst preschoolers
Kids watching YouTube to be taught the alphabets, for instance, might be uncovered to the movies earlier than they will watch the programme.
The minister, Dr Wan Azizah Wan Ismail, stated the 5 units of one-minute movies produced with the assistance of NGOs are a part of a pilot undertaking to scale back the variety of sexual offences towards kids.
She stated the marketing campaign hopes to succeed in 150,000 preschoolers within the nation.
Wan Azizah stated that by way of the movies, kids can discover ways to detect the behaviour of sexual predators.
They are going to be taught methods to detect suspicious actions by individuals round them and report them to their dad and mom or authorities.
She stated the marketing campaign was focused at kids watching YouTube as a result of dad and mom allowed them to observe the channel not just for leisure however schooling as nicely.
Nevertheless, dad and mom should restrict the time their kids spent watching TV, she instructed reporters right here immediately.
Deputy minister Hannah Yeoh stated the movies had been a part of a pilot undertaking to see if they’d achieve success sooner or later.
“We’re testing this out as a result of kids immediately know higher than us methods to use YouTube for his or her leisure and schooling.
“So, earlier than they need to watch their programmes on YouTube, they should watch the commercial first. This will help to extend their information on sexual harassment,” she stated.
Yeoh stated the video would train the kids to distinguish between “secure contact” and “unhealthy contact” and encourage them to report the incident.
She stated the marketing campaign was being carried out in collaboration with Google, which might monitor the most well-liked YouTube programmes amongst kids for the commercials to look.